Not only for WordPress but for website design in general. Good advice for us designers on how to sell great design to those clients who want the kitchen sink in their design, and want the site to reflect “me me me” instead of focusing on what the viewer needs. It’s all about them, not you. I’ve had my share of clients who made their websites these huge ego strokers, having the “about” page three screens long, and most of the home page all about them and their accomplishments, nothing about how they can solve the viewer’s problem, or meet the viewer’s needs. OK rant over. Yeah, I have an ego stroke client right now.