From Jeremiah’s blog. Excellent question.
By investing in your own customers, making them smarter, exposing them to best practices, and to let them form real relationships amongst each other, the benefits go beyond the pure relationship stated in the service level agreement, but bring an intangible human value that often can’t be measured.
There’s many other ways you can invest in your customers beyond throwing customer events for them, you can: offer a series of education webinars, provide an online community platform to let them self-support, help arrange user groups in different cities, and even sponsor, and tell them what other customers have been doing successfully.
So, how do you invest in your customers?
Do you invest in your customers/clients? How?